Expert in Digital Strategy and AI
Rolf Neleman
Rolf Neleman is an experienced professional with a career spanning more than 35 years in digital marketing, education and business management. As Managing Director of LoyaltyWorks, Rolf supports companies in strengthening their online strategy and business growth. Working as a consultant, he helps organizations improve their digital presence and get more out of their business using the latest AI technologies. He currently leads the Digital Transformation Management program at SRH Hogeschool in Haarlem and has been teaching Online Marketing at De Haagse Hogeschool since 2015.
Entrepreneurship and AI in practice
Over the years, Rolf has managed several businesses, including a call center and a publishing company, and held leadership roles at Tweedenummer.nl and Maison en France. His early experience at KPN Telecom and as a project manager in the transportation sector helped shape his broad perspective on technology and business; he is known for his creativity and innovative thinking.
Over the past 18 months, Rolf has also conducted numerous workshops on applied AI, focusing on how to use AI effectively in different roles and sectors. He has worked with professionals in real estate, tourism, engineering and beyond. To date, more than 150 people have participated in his AI workshops.
Digital Visionary and AI Strategist
Béla Paul Sándor
Béla Paul Sándor is a seasoned global digital leader and business strategist with more than 35 years of experience in driving transformational change. His career spans blue-chip enterprises and small and medium-sized enterprises (SMEs), including executive positions at Cisco Systems, where he built and led global business units that delivered innovative digital and AI-driven solutions. Béla's expertise lies in leveraging applied AI and advanced technologies to create business value, develop new data-driven services and advise on sustainability and circular business models.
As a practitioner of applied AI, Béla has consistently integrated artificial intelligence into business strategies to achieve practical, impactful results. From his role as Director and Global GM of Vertical Solutions at Cisco to his current position as Senior Digital Strategy Advisor, Béla has leveraged opportunities where AI can transform business processes, unlock new revenue streams and improve the customer experience.
Béla's impact: From strategy to successful transformation
Béla's work in digital transformation includes leading the development of AI-driven platforms and strategies for SMEs and large enterprises. His efforts have enabled organizations to implement innovative products and services that improve long-term competitiveness and growth. As a business leader, he has delivered significant financial results, contributing to multi-million dollar business opportunities for his employers and clients.
Currently, Béla combines his industry experience with executive education activities, serving as an executive trainer and mentor in the areas of Digital Transformation Management and Applied AI. This blend of industry leadership and academic involvement positions Béla as a critical resource for organizations navigating digital transformation, AI integration and forward-thinking business strategies.